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Internet Radio naturally targets a favorable demographic:
- Affluent professionals in their 20's and 30's
- Tech-savvy, highly educated
- Large disposable income, comfortable spending online
Live365 has a very dedicated and loyal audience
- Each listener launches an average of 25 streams per month
- Approximately 9 hours of listening per user per month (this average
includes those who only tune in once and surf away)
- Loyalty and frequency of use give you the opportunity to make a
significant and lasting impression on listeners
The perfect channel to reach the at-work audience
- Live365 listener ship is at its highest during work hours, when
terrestrial radio listening is reduced.
- Professionals listen to Live365 while working in their office or
cubicle
- Live365 is complimentary to terrestrial radio campaigns - hit
your audience at drive times AND in between, when they're in their
offices.
Live365's audience stats:
- 2 million unique visitors each month through the network
- Over a million registered users
- 73% between 25 and 54
- 58% earn more than $50,000 per year
A highly desirable audience, a huge market share, and a highly targeted
delivery platform, Live365 offers advantages over terrestrial radio and
other Internet broadcasters.
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