The New Trade Journal of Carnival Industry

 

Mardi Gras Media Advertising Platform 

 

Mardi Gras Radio. Com
"The Sound of Carnival Taking Shape"

 This  Radio Station is part of the Mardi Gras Media Advertising Platform


Thank you for your interest in advertising on Mardi Gras Digest Media. We produce and broadcast across a wide variety of electronic platforms to be sure to reach our demographic. That section of people are upwardly mobile professionals, 19 - 65 yrs of age,  mostly male, just slightly more white, than any other race, and affluent, with salaries ranging about $35k to $250k. 

For the general public, the prime times to advertise with us, are the 2 months preceding the season, ( starting around August is great ) then during the season of 5 months (Coronation/Balls usually start around October, then move through February), and immediately afterwards of the Carnival Season,( for one (1) month afterwards, when captains look to us for reviews). This will almost guarantee your message will be heard or seen along the entire Gulf Coast of the United States. It is also the time the magazine will be distributed to the interstate welcome centers from Huston Texas, Louisiana, Mississippi, Alabama, and finally Florida along the I-10 corridor.

 We currently cater to the home based entrepreneurs, out there with extremely small ad budgets, because frankly speaking, the large ad agencies, are too busy raking in the big accounts, to bother with the REAL businesses out there, that are struggling to make it from start up and need a break from the high overhead. These small businesses do need advertising, yet need to get the word out about their products, at bargain basement prices.

However, with over 175,000 visits during the off season, we will soon begin marketing the site for the first time ever, starting with the 2010 Carnival and looking to attract over 650,000 visitors for the first season during which we advertise. Our marketing and heightened public awareness campaign will increase our visibility to the world and ensure over 1.75 million visitors to the site per year. You NEED TO TAP INTO THIS TRAFFIC!

 Utilizing our unique platform, of 4 concerns, with an effort looking to retain approximately 77% of our audience, with LIVE Video, LIVE RADIO, our own productions, LIVE and taped interviews, with Carnival Royalty, music legends, and much more. We will also continue to produce much more educational programs and more!

        ( Platform #1 )
Mardi Gras Digest .com®

  Mardi Gras Digest .Com is the internet flagship of the first web based multimedia company dedicated to bring it's audience the entire coverage of Carnival in, Austin/ Galveston & Orange, Texas,  New Orleans and the entire state of Louisiana. Mobile, Ala., the cities of Pensacola and Tampa, Fla. plus other small towns and communities throughout the entire U.S. Gulf Coast.  

  All of our Carnival related content is verified where possible, and we intend to serve our audience on a wide variety of internet based and real world media platforms.

   We are anchored, or our primary company base, is on the Internet. This way the company can reach the millions of people that we serve.  In 2006, due to Hurricane Katrina, the company relocated, to Ponchatoula, LA. and began expansion across the state of Louisiana to include all krewes, Social Aide & Pleasure Clubs, Mardi Gras Indians, Carnival groups and their captains, and/or presidents and boards. 

  With our internet, electronic and print offerings, we are committed to bring Carnival the coverage, it rightfully deserves, as a major national event, held each year in New Orleans, and the entire state of Louisiana, Mobile, AL., Tampa, Fla., Pensacola, Fla., and on to Houston, TX., and back across the gulf,  directly to an audience we feel strongly desires it.

See Our  Website Rates              Got Questions?  Look at our most  FAQ for Answers

 

( Platform #2 )

Mardi Gras Digest ™ Magazine

Mardi Gras Digest Magazine is the answer the call for an industry wide, business to industry, as well as a, business to public periodical that looks to disseminate valuable, time saving, cost saving, information to the industry as a whole, and, to it's fan base, we now present the grass roots publication, entitled, Mardi Gras Digest Magazine.

 This new Carnival / Mardi Gras Magazine, was proposed by some inside leaders of the industry as a badly needed component, a vehicle, as it were, to perform certain duties, such as, put out the call for volunteers, alert vendors to new opportunities, and to gather reports from others, who seek to identify and resolve issues and offer working solutions, to actual and/or long standing problems.

  Just as the reveler's have, the infamous, Mardi Gras Guide as their program, to the two week celebration, this magazine would be for the captains, presidents, and board members of any krewe, or any organization that has the celebration of Carnival as it's main purpose, to allow them to exchange ideas on what's happening, known industry problems, and the solutions that are working, for them, that can be used in other venues as well .

       Magazine Rates              Got Questions?  Look at our most  FAQ for Answers

 

( Platform #3 )

Mardi Gras Radio ™ 

Co-Hosts Willie W. Clark Jr. and his lovely partner Marian M. Clark, bring you Carnival News year round from a Multi-Cultural  perspective. Join them every two weeks as they give you the scoop on Mardi Gras Season of 2007. Programs are approximately :40 min. in duration with over 14mins: 38 secs to promote your Service or Business 

Type of Programs 

Our Top 20 songs are based on the airplay here in New Orleans as the songs are released. Programs are approximately :50 min. in Duration

One Minute of History, Trivia and informative banter about the Mardi Gras scene here in New Orleans, Mobile and beyond. Programs are approximately 90 seconds with the :30 second tag.

Audio Programs designed to present any Carnival related Person who contributes to Mardi Gras in America.  Our start off profile has been honored by locals and national clubs alike.  The programs are 20 minutes of in-depth reporting on the subject matter with 8mins:30 secs to promote your business or service. 

Audio Programs designed to teach the in-depth  History of any Carnival related Traditions, or Icon. They are designed to hold your attention and peak your curiosity. Digest Radio has never had this kind of experience to offer. The programs are 20 minutes of in-depth reporting on the subject matter with 8mins:30 seconds to promote your business or service.

Radio Spots @ $5.00 / spot 

Radio Website which includes some forthcoming programs                 Got Questions?  Look at our most  FAQ for Answers

 

( Platform #4 )

The

Mardi Gras TV  TM

NETWORK
 

TV Spots @ $45.00 / 30 second spot

TV Spots @ $75.00 / 60 second spot  

TV Spots @ $125.00 / 90 second spot 

Because of our forced relocation, the planned Video Programs that were scheduled to begin this month have been postponed! Mardi Gras Digest has resumed internet operations, we are currently working to print the first issue of our magazine, and finally Internet streaming broadcasts.

 We apologize for the delay, however, these delays are totally unavoidable. We will  resume preparations as soon as we possibly can. Our new deadline for getting up and running in the video programming department is now sometime in October 2010, so we can be web casting on a 18 hour day by Carnival 2011 

 

Got Questions?  Look at our most  FAQ for Answers

&

( Platform #5 )

A Planned Network of Affiliated Local TV and Radio Stations who have consented to carry our productions across the Gulf Coast. Also our strategically placed Low Power analog T.V. stations coupled with Local Origination Cable Partners will ensure we reach those who are electronically isolated. You can even catch us on your car radio or your mobile device!
       
Video/Audio DVD's will be on sale in our new online store coming soon! Strategically chosen Local Public Access C.A.T.V. stations across the Gulf Coast. We list the stations soon. You Tube Channel LIVE Broadcasts which are preannounced, so you can tune in for those programs! Strategically located Low Power TV/ Radio stations purchased across the U.S. Gulf Coast! 

Mobile Phone Device Broadcasts On Demand and LIVE!

Mobile Apps!

 We send out Business Press Releases to bring others to the website, Radio Station and TV Programs! Social Networks are where we from time to time announce how you can take advantage of specials, extra tickets, rewards, contest, and cash just for being at the right place at the right time! Register @ Facebook Now!

Got Questions?  Look at our most  FAQ for Answers

 

 

 

Home

Frequently Asked Questions
Q. When is the absolute best time to advertise on the Digest website?
A.   The absolute best time is from April to July! If you want to reach the Krewes. This is when captains, presidents and boards are beginning their annual planning, formulating themes and weighing options available to them. This is the best time you need to be in front of them!

 If you want more business, that time switches to August to March.
Q.  I need to advertise to my home town and the immediate metro area around me! How can you help me there?
A.  The specific bureaus of the site help to localize the ad and zero in on your core market. However, why limit yourself, thousands of others outside your base area will see your ad and may decide it's time for a change in Float builders, dress makers or bead suppliers. Shop across state lines for the BEST deal for you!
Q.  Why are there ads on your site now?
A. The ads are the only source of revenue our Web site has. Without them, we would not exist. Our site has become very large and handles a lot of traffic each day. It is very expensive to maintain. We also spend a lot of time (and money) fighting off companies that try to steal our content or  doing the research and travel necessary to write the many stories, we do accurately.
One of the things that makes our country great is a free press, supported almost entirely by advertising. 
Q.  As an advertiser, how do I know if my banner ad is appropriate?
A. If the creation that you want served on our website is not meeting with the size, format or creative specifications, we shall contact you immediately. If we see where you can do something better we'll also give you a call!
Q.  Does Mardi Gras Digest .com accept advertising on an exclusive basis? 
A.  We do offer and accept exclusive advertising contracts. Also, we do provide exclusive sponsorship of specific categories, for limited time periods or we can offer permanent ads for discounted prices .
Q.  What is sponsorship? 
A.  Sponsorship of specific content areas allows an advertiser to display a logo and/or banner for a predetermined period of time regardless of number of page impressions or clicks generated. Sponsorships are ideal for branding marketing strategies. Be sure to see our Sponsorship packages to the left, near bottom.
Q.  What are the submission deadlines for advertising materials on Mardi Gras Digest .com?
A.  Mardi Gras Digest  must receive all Advertising material at least seven business days prior to the scheduled date of publication for material made available electronically, or fourteen business days prior to the scheduled date of publication for hard-copy dispatched by post.
Q. What are the submission deadlines for advertising materials on Mardi Gras Digest Magazine? 
A.  The AD closing deadlines are located here for the magazine.
Q.  What are the terms of payment for advertising on Mardi Gras Digest .com?
A.  Any advertising campaign order on Mardi Gras Digest .com will be considered a "ready-to-release" order only on complete payment for that particular campaign. Do refer to the Payment Procedures.
Q.  What are the terms of payment for advertising on Mardi Gras Digest Magazine?
A. Terms are always negotiable, but our preferred method is for new clients, we require three(3) months payment in advance. Thereafter, we will invoice you on a monthly basis with 30 days Net.  
Q. Does Mardi Gras Digest .com support a cancellation policy for advertising on its site? 
A.  Yes! we do!  However, once you have blocked advertising space and time, and paid for it, once the advertisements starts, they can not be stopped, and the payment is non-refundable
Q.  Who should I contact for assistance on advertising on Mardi Gras Digest .com? Mardi Gras Digest Magazine?
A.  Email us at sales@mardigrasdigest.com for more details or call the Manager-Advertising, at 504-388-5969.
Q.  Will I be contacted for renewal?
A.  At this time, Digest will not contact you for renewal when your ad run expires. If, however, you desire to extend your campaign, please contact us by email at sales@mardigrasdigest.com
Q.  How do I decide when and where to run my advertisement?
A.  This really depends upon your needs! Higher exposure should bring quicker results. So , if you're looking for a quick response you will need to be highly visible on the site. Discuss it with your Ad rep
Q.  Does Mardi Gras Digest endorse any advertisements?
A.  Mardi Gras Digest does not endorse any Businesses at this time.
Q.  Who visits Mardi Gras Digest .com? Who is your targeted audience?
A.  See our Typical User profile soon! 
Q.  What is your targeted market area for Mardi Gras Digest Magazine?
A.  Our stated area is the entire state of Louisiana and the entire Gulf Coast
Q.  How often will magazine be published?
A.  Once a quarter or every three (3) months
Q.  I see the Radio site is up and working! How can I receive the webcasts?
A.  You can go to the Radio website and push the play button on the Ipod to hear the show!
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